[Recording Start]
Rick Rosner: It’s important to define our terms here, specifically “coercive messaging,” which can also be referred to as “normative messaging.” The term ‘normative’ doesn’t refer to what’s normal per se, but rather it involves people dictating certain behaviors or actions. When someone makes a normative statement, they’re essentially saying, “You should do this.” The “this” in question usually pertains to adhering to societal values or the values of a particular peer group the speaker represents. For instance, consider the example of Carol’s mom not allowing her to wear certain shoes deemed ‘slutty’, like Candies in high school. The statement, “Nice girls don’t do this,” is a normative one. It comes from a place of representing and trying to enforce community standards.
These statements are coercive because they reflect societal expectations. As I mentioned, most of the normative messages people received before the rise of the internet in the ‘80s and ‘90s came from the people around them. However, in the current era, the normative and coercive statements that people encounter come from a much wider world. Depending on the information bubble one is in, these messages can be filled with all sorts of ideas, including those influenced by Trump and his supporters.
[Recording End]
Authors
Rick Rosner
American Television Writer
Scott Douglas Jacobsen
Founder, In-Sight Publishing
In-Sight Publishing
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Rick Rosner 